Ian from rocket media, looking at the beamish mallow racesMallow racecourse hosted an Easter festival of horse racing. Beamish were a premuim sponsor of the event so Rocket Media spent the all of March designing a point of sale suite for use in 25 pubs around Mallow town and a visability suite for the race track.
The theme was developed as an extension of the above the line campaign - Beamish - its all about the racing. We design and print managed the entire visibility suite - this will be used over the course of the summer at 4 other nation hunt gatherings with exposure to over 200,000 people.
Of course we had to ensure that it looked as well on the ground as it did onscreen - so off to the races we went. Our good luck held and few wisely placed bets on some of the favourites ensured we had some change in our pockets at the end of the day, though for the record I (Martin) made more money that Ian. Twas a good day all round and Beamish were delighted with the visibilty suite and Easter Sunday had the highest attendance record for the last three years - giddy up!
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